Understatement's commitment to sustainabilityUpdated a month ago

At Understatement, we believe that fashion and sustainability can go hand in hand. Our dedication to ethical practices is woven into every product we create, ensuring that you can feel good about your purchase. Here's how we integrate sustainability into our brand:

Thoughtful material selection

We carefully choose materials that minimize environmental impact without compromising on quality or comfort. By opting for eco-friendly fabrics, we aim to reduce our carbon footprint and promote a more sustainable fashion industry. A premium product is based on premium materials, and we invest time and effort to find the most sustainable and durable fabric options available.

Responsible manufacturing processes

Our manufacturing processes are designed to be as environmentally friendly as possible. We work closely with our production partners to ensure that every step, from sourcing to final product, adheres to high ethical standards.

Transparency and ethical practices

Transparency is key to our operations. We strive to maintain open communication about our production methods and sustainability efforts, allowing you to make informed choices. That is why we share information on our product pages about where our products are made, and what they are made of. By choosing Understatement, you're supporting a brand that values responsible production and ethical business practices.

Longevity

Our products are designed with longevity in mind. We eliminate the unnecessary elements that would compromise the durability of underwear, such as underwires, restrictive padding, and irritating tags. We focus on what truly matters: longevity, comfort, and a perfect fit. Our inclusive size range, XS-XXL, is designed to minimize waste, ensuring that each item produced serves its purpose without contributing to excess inventory or deadstock.

Eco-friendly packaging

Just as we focus on sustainable materials for our products, we’ve applied the same thinking to our packaging. All our packaging is plastic-free, and we use FSC-certified recyclable and compostable materials for bags, boxes, and tags.

Sustainability in Action

Our goal is to extend the life cycle of every Understatement product. We encourage customers to shop mindfully and take good care of their items. For example, all our underwear can be washed at 30°C/86°F with a mild detergent, reducing both energy use and environmental impact. We also suggest using a wash bag to protect your garments during washing, prolonging their life.

Recycling and afterlife

When it’s time to say goodbye to your Understatement pieces, we encourage you to recycle them at local textile recycling centers. If your items are still in good condition, consider donating them or giving them away, ensuring that they continue to be enjoyed. We are committed to finding even more sustainable solutions in the future, but for now, we prefer supporting local recycling efforts to minimize transportation emissions.

We are committed to continuous improvement in our sustainability journey, ensuring that our products not only make you feel good but also contribute positively to the planet.